Loro Piana - It's All in The Wool

Wool is our favourite natural fibre for outerwear and the best wool fibre is made by Loro Piana in northern Italy. Loro Piana wool is gathered from Australia and New Zealand, it is a flawless, luxurious, yarn of exceptional fineness and strength. 

 You can feel the difference in Loro Piana wool - a softness and comfort that no other wool can provide. (The secret is in ensuring that flaws in the natural wool are removed by hand and that the diameter of the yarn is “super" fine).

 Our Schneiders of Salzburg Fall Winter coats, made of Loro Piana wool, have a smoothness and drapability - which offers the customer a little piece of luxury that looks and feels right.

The Schneiders coat is made of superfine natural fibre; it is soft, light, form-fitting, warm, and easy to care for.

 Our favourite colour for this season is dark olive or Loden green. When you think of the number of wears over the years why not invest in a Schneiders coat made with the finest Loro Piana wool.

Happy Wool Week!

 At Petra Karthaus we have, from the alluring and unique boiled wool Geiger jackets, to the colourful and vibrant wool tops from Aldo Martins, and the chic designs from Garella and Bogner. Whichever you choose, you are sure to look elegant and make a smart decision!

WHY WOOL?

NATURAL: Wool is a protein fibre formed in the skin of sheep, and is thus one hundred percent natural, not man-made. Since the Stone Age, it has been appreciated as one of the most effective forms of all-weather protection known to man, and science has yet to produce a fibre which matches its unique properties.

RENEWABLE: As long as there is grass to graze on, every year sheep will produce a new fleece; making wool a renewable fibre source. Woolgrowers actively work to safeguard the environment and improve efficiency, endeavouring to make the wool industry sustainable for future generations.

BIODEGRADABLE: At the end of its useful life, wool can be returned to the soil, where it decomposes, releasing valuable nutrients into the ground. When a natural wool fibre is disposed of in soil, it takes a very short time to break down, whereas most synthetics are extremely slow to degrade.