The Story of Quality in Fashion Shopping for well-made clothing is more than just going through a rack - and try before you buy is so true when it comes to fashion.   Fashion has always been a fluid field with different styles, trends, garments depending on timeline, season and region.  How to Recognize Quality in Clothes First, have a look at what's inside... Inspect the seams to make sure they are snugly sewn and that the stitching is small, which lasts longer.  Feel the fabric, especially for stretch, hold it to the side of your neck where the skin is more sensitive. High quality fabric will feel better on your skin. Composition This is tricky... Cool wool fabrics breathe if you are hot and keep you warm if it's cold.  Cottons and linens won't keep you warm so they are good next to the body. They do crease, but are easy to wash. Synthetics have their place in activewear so it depends on how and where you will be wearing the outfit.  Seams Good to You? Take a look at the seams. Good quality fashion will have seams which eliminate raw edges of cloth. Seams say a lot about the time and skill which went into clothing.  Consider our Amina Rubinacci Sunset Knit blazer, which takes a full six hours to produce but only 10 minutes to seduce a woman!  To Line or Not to Line?  If your skin is sensitive to the fabric - a jacket made of wool, for example - then lining is essential. But lining, we've learned from our Italian designers, can restrict movement - and so for a summer blazer, it's probably easier without lining and much cooler.  Try On!  Yes, you really cannot assess the quality of a garment without trying it on. Ensure that your arms are free to move and sit in a chair to make sure everything works. And, if it fits well, it's likely to have been made well!  Finally, look in the mirror - preferably a 3-way - to see how the garment looks on the body - it should flow downwards from the shoulders without pulling into the neck or arms much like our Botanical Rainforest Dress.  Pants should not have creases and are checked in-store for fitting well on the body from every angle. Let PK worry about your alterations - tailoring your dream fit to suit your body. Do This. So do what we do on our fashion buying trips to Europe. Feel the fabric and try it on sensitive skin; look for quality of manufacture on the inside; confirm the composition of the material; finally try it on - you will know good quality when you see it. After all, details glow.  Browse Online view this email in your browser Copyright © 2022 Petra Karthaus - Cool Chic European Couture, All rights reserved.  You are receiving this email because you opted at our website or in store.  Our mailing address is:  Petra Karthaus - Cool Chic European Couture 55 Bloor Street West, Toronto, ON, Canada Toronto, ON  M4W 1A5 Canada Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.

It’s Almost Mother’s Day, Don’t Forget Mum!

Mum is the best. After the year she's had, this Mother's Day deserves to be special. This Spring, PK knows just how to bring you and your mum closer together with a chance to win a Tax-Free shopping spree and up to $150 OFF in our upcoming Mother's Day Raffle!     Looking to boost your chances?  Shop with your mum so you each have a chance to win! With multiple opportunities to win, you won't be leaving empty handed...   Shop on May 6th-7th and let us worry about the flowers! In collaboration with Yorkville PISTIL flowers, PK will present hand-wrapped roses to enjoy as a gift with purchase.  So many selections guaranteed to win her heart... Only the best for mum... Browse Online Still not sure what to get? Swing by our shop or, better still, order our PK gift card and have it sent straight to her mailbox just in time!  Get gifting NOW! Apply Code: FREESHIP for Free Shipping!  view this email in your browser Copyright © 2022 Petra Karthaus - Cool Chic European Couture, All rights reserved.  You are receiving this email because you opted at our website or in store.  Our mailing address is:  Petra Karthaus - Cool Chic European Couture 55 Bloor Street West, Toronto, ON, Canada Toronto, ON  M4W 1A5 Canada Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.