Tuesday, 29 May 2018


Europeans accessorize with scarves far more than we do in North America. And it’s not just to keep warm in the winter. Walk down the streets of Paris or Dusseldorf or Barcelona or Brussels in the summer and you’ll see women (and men) augmenting their looks with light scarves.

When we walk by a smartly dressed scarfed person on the Ramblas or the Champs Élysées, we often ask ourselves why we don’t see the look more in Canada and the US. After all, scarves are about the easiest accessory you can add to your wardrobe. They’re so versatile in where you can wear them we’ve seen them worn around necks, wrists, waists and heads. Depending on the kind and number of scarves you own, you can elevate almost any outfit for any occasion. And then there’s the artistic nature of the scarf itself, as it gives designers the real estate to do something special and unique.

A simple scarf can become the focal point of an outfit. It’s classy and light, it can provide a burst of colour to an otherwise monochrome look, and it can come in handy should an unexpected sun shower happen.

So why don’t we wear more scarves in North America?

After much exploration into the topic, we came up with a simple answer: North Americans simply don’t think to wear them. Scarves aren’t part of any look. And the more we realize that, the more we want to lead a change in this regard.

That’s why we’re the only boutique in Toronto to carry Petrusse scarves, which most Europeans would agree is the gold standard of scarves.

The Petrusse Difference

This French company is known for one thing above all: scarves. And for good reason. When you hold a Petrusse in your hands, you feel the difference of a design house with a serious specialty. They put all their efforts and creativity into this one accessory.

First off is the fabric. Soft and smooth, a Petrusse is a treat for hands and any other part of your body it touches.

Second are the patterns, and they’re truly inspired. The company sees every piece as a blank canvas, and they take full advantage. They’ve paid homage to beautiful works of art, captured gorgeous skyscapes, recreated lush meadows and fields, and developed unique patterns you won’t find anywhere else. And throughout all that diversity, there’s a style to the designs that screams Petrusse. Like Bono’s voice or authentic Spanish tapas, it’s unmistakable.

And then you have the accoutrements - the little things that make a Petrusse a Petrusse. For example, being exclusively in the scarf business, they know that keeping a scarf in place can be tricky. So they adorn many of their products with little crystals on the corners to prevent them from blowing. You can’t see them unless you look hard, but once you spot them, you’ll love them.

The Petra Difference

We’re proud to be the only place in Toronto to carry Petrusse. Whether you’re looking to add a new scarf or a first scarf to your wardrobe, do yourself a favour and make it a Petrusse.

And if you’re thinking, well, how should I wear the scarf? Here’s our own Dorothea Merritt with a quick tutorial. Enjoy!

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