25 YEARS PETRA KARTHAUS FASHION ANNIVERSARY

PK - Once Upon a Time

The Blog:  WHAT EXACTLY DOES HERITAGE MEAN?

PK: Heritage is not nostalgia - a bittersweet longing for the past - authentic heritage is something you can see, feel, and sense in a product.

The Blog:  WHAT ABOUT "NOW"?

PK: The fashion product has to be relevant to "now", of course. But heritage is built upon many years, sometimes a generation, of tradition and values, built upon experience, passion, and know - how.

The Blog:  WHAT ABOUT DESIGN AND HERITAGE?

PK: Sure, in design start from something, don't invent, but go back through the brand history and try to build up an idea for the new collection.

The Blog:  25 YEARS OF FASHION BUYING IN EUROPE. ADVICE?

PK: Well, it's not about what looks "now" or what looks like "heritage". You have to look at what's commercial, what works for the customer. So, when I'm in Paris or wherever, I often think about the customer - including the customer still to meet. And that's why we put together these images from the past 25 years for the blog - I hope they like it!

The Blog:  AND THE HORSE?

PK: The merry - go - round horse has been in the store from day 1. Children walk by and so the horse is really for them. A 3 year old girl pulled her father in last December. She was so thrilled to get on that horse! He's a little precious so the father had to hold her in the saddle

Once Upon a Time.....Harry and Petra had a great idea, and thus began Petra Karthaus Toronto...

1989 - 2000....

...turned into 2001 - 2014...

....the present!